I can confidently write on behalf of the whole Kellogg’s Brand Experience team as we have all really enjoyed working with Michael.DELL
He has really brought the targeting and evaluation aspect of our campaigns to life for us, he has built excellent relationships with the whole team here, has massively helped us on our journey to understand all of the science behind our targeting and analysis and has consistently worked over and above our expectations.
Michael was my Client Services Director at Merkle and it was a pleasure to work with him. He is a very client first orientated professional and was always ready to go one step further to ensure that he met our needs.CISCO
When faced with challenges or issues, he would always pick up the phone and keep me up to speed. He has a great understanding of how a marketer can use data to plan a strategic campaign. He was also a great team player and ensured that his team delivered to us on a weekly basis and when they couldn’t he would be there to tell me why and take the responsibility. Michael was always willing to take onboard feedback for him or the team and then act on it, which was really invaluable to me as a client, as it meant we progressed.
We work with a lot of agencies at Dell and Michael contributed to ensuring the relationship we had with Merkle was a special one.
I worked with Michael when he became a key interface for all the strategic data projects that the Cisco CRM team was delivering for my demand generation campaign activity.HSBC
He became one of the key contributors to the data strategy and a key facilitator of its execution. With his incredible knowledge of the CRM systems/data /IT and people management skills, Michael made things happen and enabled a phased execution of very complex data work.
Thanks to his work, the most important elements of the demand generation strategy were executed and generated fantastic business results. I cannot disclose these in their entirety but one of the campaigns (driving cross sell and up sell amongst existing customers) delivered an ROI of 35:1 which is impressive.
The data and analytics team would like to document that they have enjoyed working with you and in particular would like to say that you have been an excellent Client Director.
More testimonials coming – so watch this space